JPRI:JAPAN PUBLIC RELATIONS INSTITUTE

Services

Strategic PR planning and implementation

JPRI combines a variety of PR approaches and techniques to devise a comprehensive, innovative PR plan that enables its clients to achieve their goals, while keeping within the projected budget.

Risk management and cisis communications

JPRI proposes and assists its clients in implementing PR activities designed to respond appropriately to unexpected situations or crises, such as scandals or large-scale disasters.

Investor Relations

JPRI distributes information to stakeholders who have or may have a financial interest in its clients. These stakeholders include financial journalists, securities analysts, institutional investors, and potential investors.

Media Training

JPRI provides training that empowers its clients to respond appropriately in press conferences, interviews, roundtables, and other situations where they come into contact with the press.

Seminar, symposium, and forum management

From small-scale seminars to large-scale symposiums or forums, JPRI plans and carries out events in line with its clientsf objectives.

Influencer relations

JPRI issues key information to influential figures who have an impact on the formation of ideas among the public or its clientsf target demographic. By winning their support, JPRI promotes positive coverage and commentary.

Opinion research

JPRI conducts surveys to assess the impressions, opinions, and aspiration that the public holds toward its clients.

Media tracking and analysis

JPRI monitors, analyzes and evaluates how its clients are being covered in the media. Such analysis relies not only on the number of times the client is mentioned but also on its positioning and how favorable the coverage is. This data is then put to use when planning additional PR activities.

Global PR programs

JRPI plans and implements international PR campaigns.

PR related research

JPRI assesses and conducts research on PR methodologies that are effective for specific areas, such as education, tourism, energy, and the environment.

Publication Planning

JPRI oversees the planning, editing, and production of various publications, such as commemorative, informational, and educational publications.

Human resource development

JPRI organizes training courses to strengthen the PR function of the client. The courses focus on the planning and implementation of PR programs, and are tailored to meet the needs of each client organization. JPRI also regularly carries out its own PR seminars for the public sector.