Mounting precision response to the needs of public organizations
Members of Japan Public Relations Institute have work experience at various public bodies, such as the National Diet, government institutions, extra-governmental organizations, and non-governmental organizations (NGO), bringing extensive knowledge and networks with public organizations to their jobs. Such background has provided the team with the know-how and insight to act as valuable partners in engineering the smooth promotion of PR activities. This includes the understanding of decision-making processes at public organizations and the ability to respond to changes in those situations, the capacity to guarantee the transparency of various activities stemming from the understanding of the status of taxes and other public funds as revenue sources, and the proficiency in presenting its business outcomes in numerical and assessable terms. Such abilities have earned consistently high praise from the many public organizations that have consigned their operations to Japan Public Relations Institute.
Expertise in marketing communications
Japan Public Relations Institute has built up rich experience and an outstanding track record in integrated marketing communications (IMC). In 2006, the team was presented with an Honorable Mention at the Asia Pacific PR Awards for its work in tourism. In 2007, it won a prize in the Transit Advertising Grand Prix for its innovativeness shown in a transit advertisement project that took an IMC approach. Through these and other distinctions, Japan Public Relations Institute continues to receive solid acclaim as a PR entity active in marketing communications.
Professional networks around the world
Japan Public Relations Institute maintains partnerships with a large number of talented outside professionals. This enables us to collaborate with experts in key fields that further elevate the caliber of our activities. These efforts are particularly vigorous overseas, as we mobilize networks with leading PR agencies in various countries and areas to develop PR programs in sure and flexible fashion, thereby offering the optimum responses to the local conditions in each market.
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